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About Page

How to Write a Great About Page and Why You Should

When a visitor to your website clicks on your about page it’s akin to a customer coming into your shop. There’s interest and curiosity within the visitor and they need to find out whether you can serve their needs. To capture this visitor’s interest and encourage them to talk to you, your About page needs to give them a chance to get to know you better. When they click on your About page, your Web visitors are trying to find out who you are and what you stand for as well as what you can do for them. Your About page is a chance to build trust and nothing builds trust like a photo (or photos). Let people see the person or people they are […]

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what to write

What to Write When You Have Nothing to Say

For many years I have earned my living through writing Web content and yet I still experience dismal moments of what to write when I first sit down with pen in hand each morning. You’d think, or hope, that by now my mind would be trained to produce words but it puts up the same fight, every time. The biggest single difference between successful, popular websites that attract quality traffic which converts into paying clients and customers and the websites that arrive with a fanfare and rapidly disappear into obscurity, is the quality of the Web content. It’s not flashy design, animations, colour schemes or the other clever stuff. It’s the quality of the information – however it’s presented. Creating great quality Web content is, perhaps unsurprisingly, […]

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business blog

Why You Need a Business Blog Even Though You Don’t Want One.

You know you need a business blog. But you don’t really have the time. When you finally have a minute, you aren’t even sure where to start. You sit there staring at the screen. You can’t think of anything to write about. So you give up and go work on more “important” things. Not a very good idea. Your blog does serve a purpose – an even bigger purpose than you might think. There are people out there who are are looking for reasons to do business with you rather than your competitors. Your business blog gives you an opportunity to showcase your personality, knowledge, expertise and prove that you are a decent person to do business with. Think about your own experiences of searching the Web […]

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