Open post
email lists

Step by Step Guide to Building Your Email Lists

The aim of this article is to guide you in setting up your email lists and offer some advice on effective ways to communicate with your subscribers. We have covered the why of email marketing in a previous post. Aren’t sure how to get sign ups? Don’t know what to send your subscribers? Read on…… 1. Choose an email lists service company It’s true, you could just collect email addresses into your address book and send a bulk email every now and then. We don’t do that nor do we recommend you do it either. It’s just not effective. Email marketing is a funny business and it is incredibly easy to find yourself labelled as a spammer. Maybe one of your recipients is having a bad day and the final straw is an inbox […]

Continue readingMore Tag
Open post
email marketing opt ins

Email Marketing – Getting More Opt-Ins

Getting email marketing opt ins can be challenging. Whilst email marketing may be the proven champion in online sales conversion tactics, there’s no doubt that website visitors are getting more discerning and need more convincing before they give you permission to add them to your list. There are the easy sign ups. These are the people who have spent time following your business blog and already know, like and trust you. That’s a phrase you’ll hear me use a lot. It’s a natural progression for them to subscribe. But, how do you reach the cynics? One very focused way of achieving your goal – more email marketing opt ins – is to route web visitors to a dedicated landing page. Technically, whatever Web page your visitor […]

Continue readingMore Tag
Open post
email marketing

Email Marketing Trumps Social Media

I know everyone is sick of receiving spam email that offers little or no value, that’s what gives email marketing a bad name. That’s not the type of email I am referencing here. I also know that everyone seems to be talking about social media and how such sites represent the “holy grail” of marketing. But my assertion is that good and valuable email marketing campaigns trump social media activity every time. Let me explain why A YouGov Survey recently concluded that social media presence and participation doesn’t lead to an increase in trust or sales ( http://pbiz.me/NnPTDl ) .   So does this mean your hours on Facebook are wasted? Perhaps, but not entirely – it depends what you are posting! Using social media as a channel to direct readers to a relevant page […]

Continue readingMore Tag
Scroll to top