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what to write

What to Write When You Have Nothing to Say

For many years I have earned my living through writing Web content and yet I still experience dismal moments of what to write when I first sit down with pen in hand each morning. You’d think, or hope, that by now my mind would be trained to produce words but it puts up the same fight, every time. The biggest single difference between successful, popular websites that attract quality traffic which converts into paying clients and customers and the websites that arrive with a fanfare and rapidly disappear into obscurity, is the quality of the Web content. It’s not flashy design, animations, colour schemes or the other clever stuff. It’s the quality of the information – however it’s presented. Creating great quality Web content is, perhaps unsurprisingly, […]

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