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What Website Owners Need to Know about GDPR

First, this does not represent legal advice regarding the GDPR. It’s simply an article designed to help business owners understand how their websites may be collecting and storing data, and what their responsibilities are under the GDPR. Sounds about as interesting as watching paint dry. I know. I promise not to go on about this any longer than necessary, if you can spare me the 3 minutes it will take you to read it. Deal? Of course, if you are registered with the ICO (in the UK) you are at least aware of data protection regulations and may already understand what data your website is collecting. Congratulations if that’s the case. Many small business owners believe (erroneously) that data protection regulations don’t apply to them. […]

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International Women’s Day – Your Chance to Back a Dream

..We have been supporters of Kiva for many years making 29 loans available to individuals who had a dream and needed help to achieve that dream. In honour of International Women’s Day Kiva is offering you a chance to back a dream – at no cost to yourself. We urge you to take them up on this offer and experience the incredible sense of satisfaction you will feel through helping someone less fortunate than you. This is what Kiva has to say: More than seven billion people live on Earth. That’s seven billion hearts beating, seven billion bodies breathing, seven billion minds creating thoughts and ideas all over the world. Yet, so many face struggle everyday all around us. Even so, there is one thing […]

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web security

Why Web Devs Bang on About Security

One of the hardest parts of my job is in getting clients to appreciate the importance of ongoing website maintenance – especially with regards security.   Transcript: I’d like to talk to you today about security. Last week we were contacted by someone who’d had their website hacked and could we help, which of course we do if we can. And it was really interesting. It was what we call the pharma hack and code had been injected into lots of the web pages and had to be stripped out and cleaned and we did that. We moved the site on to our hosting and we are watching it very, very carefully. Once hackers know there’s a vulnerability they’ll often keep coming back. Oh boy, […]

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About Page

How to Write a Great About Page and Why You Should

When a visitor to your website clicks on your about page it’s akin to a customer coming into your shop. There’s interest and curiosity within the visitor and they need to find out whether you can serve their needs. To capture this visitor’s interest and encourage them to talk to you, your About page needs to give them a chance to get to know you better. When they click on your About page, your Web visitors are trying to find out who you are and what you stand for as well as what you can do for them. Your About page is a chance to build trust and nothing builds trust like a photo (or photos). Let people see the person or people they are […]

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marketing strategy

Your Web Marketing Strategy or Why We Don’t Just Build Websites

We talk a lot about the importance of having a Web marketing strategy. We do that because we know a standalone website, no matter how much has been invested in it, no matter how beautiful it is, will do nothing for your business. Websites must be constantly developed and maintained if they are to become business assets, as opposed to liabilities. Your website is just one part of your Web marketing strategy. But what is a Web marketing strategy? It sounds like hard work and, for those jaded by boardroom bullshit, it does sound like some kind of management theory new-speak. Be reassured! Basically, what we want you to do is think about your website as being a small part of your total marketing effort […]

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what to write

What to Write When You Have Nothing to Say

For many years I have earned my living through writing Web content and yet I still experience dismal moments of what to write when I first sit down with pen in hand each morning. You’d think, or hope, that by now my mind would be trained to produce words but it puts up the same fight, every time. The biggest single difference between successful, popular websites that attract quality traffic which converts into paying clients and customers and the websites that arrive with a fanfare and rapidly disappear into obscurity, is the quality of the Web content. It’s not flashy design, animations, colour schemes or the other clever stuff. It’s the quality of the information – however it’s presented. Creating great quality Web content is, perhaps unsurprisingly, […]

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email lists

Step by Step Guide to Building Your Email Lists

The aim of this article is to guide you in setting up your email lists and offer some advice on effective ways to communicate with your subscribers. We have covered the why of email marketing in a previous post. Aren’t sure how to get sign ups? Don’t know what to send your subscribers? Read on…… 1. Choose an email lists service company It’s true, you could just collect email addresses into your address book and send a bulk email every now and then. We don’t do that nor do we recommend you do it either. It’s just not effective. Email marketing is a funny business and it is incredibly easy to find yourself labelled as a spammer. Maybe one of your recipients is having a bad day and the final straw is an inbox […]

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email marketing opt ins

Email Marketing – Getting More Opt-Ins

Getting email marketing opt ins can be challenging. Whilst email marketing may be the proven champion in online sales conversion tactics, there’s no doubt that website visitors are getting more discerning and need more convincing before they give you permission to add them to your list. There are the easy sign ups. These are the people who have spent time following your business blog and already know, like and trust you. That’s a phrase you’ll hear me use a lot. It’s a natural progression for them to subscribe. But, how do you reach the cynics? One very focused way of achieving your goal – more email marketing opt ins – is to route web visitors to a dedicated landing page. Technically, whatever Web page your visitor […]

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email marketing

Email Marketing Trumps Social Media

I know everyone is sick of receiving spam email that offers little or no value, that’s what gives email marketing a bad name. That’s not the type of email I am referencing here. I also know that everyone seems to be talking about social media and how such sites represent the “holy grail” of marketing. But my assertion is that good and valuable email marketing campaigns trump social media activity every time. Let me explain why A YouGov Survey recently concluded that social media presence and participation doesn’t lead to an increase in trust or sales ( http://pbiz.me/NnPTDl ) .   So does this mean your hours on Facebook are wasted? Perhaps, but not entirely – it depends what you are posting! Using social media as a channel to direct readers to a relevant page […]

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business blog

Why You Need a Business Blog Even Though You Don’t Want One.

You know you need a business blog. But you don’t really have the time. When you finally have a minute, you aren’t even sure where to start. You sit there staring at the screen. You can’t think of anything to write about. So you give up and go work on more “important” things. Not a very good idea. Your blog does serve a purpose – an even bigger purpose than you might think. There are people out there who are are looking for reasons to do business with you rather than your competitors. Your business blog gives you an opportunity to showcase your personality, knowledge, expertise and prove that you are a decent person to do business with. Think about your own experiences of searching the Web […]

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